SEO | Lana Hawkins

Jan 18, 2011

by Lana Hawkins

in SEO

Comments (2)

How To Make A Backlink

This is the simplest html code for a backlink, also called an anchor text based link.

<a href=”http://thesiteorpageyouwantabacklinkfor.com/maybesomespecialpage/”>The keyword You Want To Rank For</a>

To backlink to your main page use:

<a href=”http://yoursite.com”>keyword phrase</a>

Note:

If you are going to link back to your main page always use the exact same spelling of your site. These are all different.

http://yoursite.com

http://yoursite.com/

http://www.yoursite.com

Capital letters don’t matter in the primary domain so these are all the same:

http://YourSite.com

http://yoursite.com

http://YOURSITE.com

So you would put this code in a resource box for an article you sumbit to an ezine article directory or perhaps a guest post on another blog.

If you comment on a wordpress blog always fill out the website address and if it looks OK for the name field enter your keyword.

Example:

Basic Code:

Learn how to <a href=”http://bottomlinelocal.com/recommends/get-your-business-on-google-local/”>get your business on google</a> with this step by step guide, <a href=”http://bottomlinelocal.com/recommends/get-your-business-on-google-local/” >Google Places Revealed</a>.

What it looks like on a web page:

Learn how to get your business on google with this step by step guide, Google Places Revealed.

There are many things you can add to that link code such as open in new window, text formatting, nofollow, but the most important is above.

Why Make A Backlink?

If you want people to find your site in the search engines you’ll need to tell the web crawlers your site exists. In general more backlinks mean better page rank and more traffic to you page or site.

Need to find good sites for backlinks? Try this:

Adam Roy’s The Ultimate Backlinks Report

He shows you how to search Google to find high PR sites to leave your best backlinked comments and boost your rankings.

Leave a comment if you have any questions bout this.

Apr 01, 2010

by Lana Hawkins

in SEO

Topeka aka Google has a great April Fools joke

As my typical morning ritual, I turned on my computer and went directly to Google. They has one of their cool designs for Google but the letters were all wrong. It said Topeka in the google font and colors. There was a link to a post explaining it. It took me a few moments to realize it was an April fools joke, and very funny!

Go to google.co or read the post right here. Topeka formerly know as google.

I imagine a million people will link to this page. So now when people searck for Topeka, will google show up in the search results?

Official Google Blog: A different kind of company name

Sep 21, 2009

by Lana Hawkins

in SEO

Facebook – Getting Your Name

Maybe you are like me on claiming your facebook name — a bit too late. Someone else who doesn’t even have my exact name used it for theirs. Her name is DaLana Hawkins. Geez.

So this is how it works. You can use a period or a dot ” . ” in between any letters in your name but once someone chooses all the letter you want in a row, regardless of the dots between, your name has been taken. You can only use three dots in a name. So all these names are the same to facebook:

lanahawkins
lana.hawkins
l.a.n.ahawkins
lanahawkin.s

Get it?

When you go to select your name in facebook you can see if any particular combination is available. I believe it is under settings. Facebook will give you some choices if your name is taken like lanahawkins2, lanahawkins3 — totally lame in my humble opinion.

So I took Janak’s advice and thought of my name as a keyword and used it twice. I chose:

lanahawkins.lana.hawkins

So my facebook link is http://facebook.com/lanahawkins.lana.hawkins

I’ll have to see what happens in a search for this one and I’ll update this post if anything interesting happens.

P.S. this is very similar for google gmail too.